# @barnardco on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DTPNClZEs4m
- **Gondola URL:** https://gondola.cc/posts/71132005-barnardco-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/60d96282ff.jpg
- **Posted:** 2026-01-08T05:14:47.000+00:00
- **Account Owner:** James Barnard (@barnardco) — https://gondola.cc/barnardco

## Caption

🪜For this project for heathhillgreen (chartered accountants and business advisors) the founder and I narrowed down a number of concepts that would best represent his brand. One of the strongest was a representation of steps, which represented his brand strap line, ‘earn’, learn’ and ‘grow’. 

In the design, the two H characters are placed on top of one another to form a representation of steps or a step ladder. The symbol is then interwoven with a G shape, the crossbar of which forms the central rung in the step ladder. The three steps represent the three words within the strap line. 

With a bit of care and attention there’s no reason why a design like this can’t incorporate some kind of meaning. It’ll mean more to the client and help it stand the test of time. 

#casestudy #logodesign #graphicdesign

## Stats

- **Views:** 70,353
- **Likes:** 2,567
- **Shares:** 0
- **Comments:** 77

## Tags

logodesign, graphicdesign, casestudy

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