# @hudl on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=X6fAPvGt32I
- **Gondola URL:** https://gondola.cc/posts/71180871-hudl-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/9440f2033c.jpg
- **Posted:** 2026-10-05T12:43:39.000+00:00
- **Account Owner:** Hudl (@Hudl) — https://gondola.cc/Hudl

## Caption

San Diego Wave FC has built one of the clearest playing identities in the NWSL, and crucial to it was establishing a clear framework.

We sat down with Chris Loxston, the club's Technical Director, to find out how his team turned a set of ideas into a working framework, how that framework shaped the search for a new head coach, how it now guides every player the club signs, and the importance of having a technology provider you can trust.

Having worked for some of the biggest organisations in football, from the English Institute of Sport to FIFA, before joining San Diego Wave, Chris brings a wealth of experience.

In this conversation he breaks down:
- Why his team uses the word "framework" instead of "philosophy," and what the difference actually means in practice
- How the framework shaped the search that landed on head coach Jonas Eidevall
- How the club recruits players against that same framework
- Where he sees data, AI and technology heading next in the women's game
- The one piece of advice he would give any technical director starting from zero

Chapters
 [00:00] Creating a club framework
 [18:46] Identifying the right head coach
 [24:53] Player recruitment
 [38:35] Lessons and advice for the future

Learn more about Hudl: [https://www.hudl.com/en_gb/products]

#NWSL #WomensFootball #SanDiegoWave #Hudl #ChrisLoxston #EdSulley #HudlProSuite #PlayingFramework #JonasEidevall

## Stats

- **Views:** 29
- **Likes:** 1
- **Shares:** 0
- **Comments:** 0

## Tags

jonaseidevall, hudl, edsulley, hudlprosuite, sandiegowave, playingframework, nwsl, chrisloxston, womensfootball

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