# @freshtapemedia on LinkedIn

- **Type:** Image
- **Original URL:** https://www.linkedin.com/posts/freshtapemedia_tonight-seemed-like-a-pretty-good-time-to-activity-7511868676594364416-leLT
- **Gondola URL:** https://gondola.cc/posts/71219519-companyfreshtapemedia-linkedin
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/84fba5f00b.jpg
- **Posted:** 2026-10-02T19:24:16.269+00:00

## Caption

Tonight seemed like a pretty good time to talk about this one.

Back in August, the Dallas Wings asked Fresh Tape to help shape the creative identity for their 2026 playoff run, from the campaign slogan to the overall look and feel.

And tonight, that campaign has officially reached its win-or-go-home moment.
Dallas takes on Golden State in Game 3 tonight with a spot in the WNBA Semifinals on the line.

Getting to help define how a team shows up in the postseason is a very fun design problem: it has to feel bigger than the regular season without suddenly feeling like a different team.

Now Its Us became the idea everything could build around, and from there, every design decision had a place to start.

Huge thank you to Elyse Slayton & Hannah Nelson for trusting us with this one.

And a special shout out to our FTM design leads Selena Sun & Brandon Messner, for executing upon this amazing opportunity.

Good luck tonight, Dallas. 🪽

## Stats

- **Views:** 0
- **Likes:** 30
- **Shares:** 0
- **Comments:** 8

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Gabby Akinsanya (Carrier) | @gabbyakinsanya | https://gondola.cc/gabbyakinsanya | Social Manager |

## Events

2026 ftm linkedin content

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