# @buffer on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/Dd6exgiF7v6
- **Gondola URL:** https://gondola.cc/posts/71259289-buffer-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/76d99fb4be.jpg
- **Posted:** 2026-09-30T13:50:05.000+00:00
- **Account Owner:** Buffer (@buffer) — https://gondola.cc/buffer

## Caption

Three months ago, LinkedIn wasn't in ChatGPT's top 20 sources for professional questions. Now it's #5, and it's the most-cited domain across major AI engines, according to Profound.

AI engines are also citing profiles less and posts more, so what you publish now counts for more than what your profile says.

Simon Heaton, who leads growth marketing and data here at Buffer, broke down what's working now:

🗣️ Real people posting in their own voice, not a corporate template
🔁 A few thoughtful posts a week, instead of one polished post a quarter
💬 Showing up in the comments, not just the feed
🛠️ Sharing real work, like what you're building, testing, and learning

Our own data points the same way. LinkedIn channel connections in Buffer are up 36% in the past year, and personal profiles are outpacing company pages by 25%.

The full breakdown is on the blog, including the five reasons your LinkedIn isn't getting cited and how Simon grew his own following 176% in a year. Link in bio 🔗

#LinkedInTips #AISearch #SentWithBuffer

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- **Comments:** 10

## Tags

aisearch, 5, sentwithbuffer, linkedintips

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