# @matvoyce on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/CwqV5xsLaq5
- **Gondola URL:** https://gondola.cc/posts/71266191-matvoyce-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/4f3f4dd9c2.jpg
- **Posted:** 2023-09-01T20:01:54.000+00:00
- **Account Owner:** Mat Voyce (@matvoyce) — https://gondola.cc/matvoyce

## Caption

Girls Rise ⚽️ 
@adobe x @realmadridfem 💥
(Directors Cut)

I had the upmost honour of designing and animating a tonne of type for Adobe and Real Madrid’s Girls Rise film! With a poem created by @divadeva it was my task to design 20+ type lock ups and animate this in & around the scene, finding ways to interlock the type with the talented freestyler, @paloma_freestyle 👌🏻

One of the briefs challenges was creating 4 of the words using the @adobeexpress Ai to Type tool which allows you to type prompts in to generate a random style of type. From evolving flowers and futuristic fabrics, to ballon like lettering and golden, glittery type. Each 3D looking piece was integrated into various lockups and brought to life from a static image using quick wins & a few little motion tricks 🙌🏻

A huge thanks goes out to both @this.is.tommy & @pavilionworks for having me board for this project and for giving me the creative freedom to make all of the type my own, from design to animation and right through to the process of integrating the type into the footage 🔥

Check out @adobe and @realmadridfem for their full partnership :)

🎬🎬🎬

Full creds list…

Production Company: @pavilionworks
Client: @adobe x @realmadrid 

Agency: @this.is.tommy
Exec. Creative Director: @tommymwillis
Account Director: Harriet Donovan
Agency Producer: Seb Roskell
Agency Producer: @chloecronyn

Director: @em_mcdon_
Executive Producer: @alice_gilfillan
Producer: @xanvier_allison
1st AD: Josey Jacobs

Starring: @paloma_freestyle
Poem by: @divadeva

DOP: @henrylockyer_dop
1st AC: @rebeccarichards_
2nd AC: @lb_ouis
Steadicam: @steadibrooks
Gaffer: @a.j.westhead
Sparks: @jamie_exposito
Sound Recordist: @boomcitytv

Stylist: @melanieboukobza
Hair & Make-Up: @niki_hn1

Post Production: @doma.works
Editor: @cutbyhewitt
Animator: @matvoyce
Sound Designer: @dalecrtis
Colourist: @_nlsn_

#typography #typedesign #typeface #motion #motiongraphics #animation #2danimation #itsnicethat #motionmood #motionlovers #illustration #lettering #graphicdesign #matvoyce #buckuback #kinetictypography #kinetictype #realmadrid #adobecreate #womensfootball #football

## Stats

- **Views:** 26,668
- **Likes:** 974
- **Shares:** 0
- **Comments:** 28

## Tags

animation, typeface, adobecreate, kinetictype, graphicdesign, realmadrid, kinetictypography, buckuback, motionlovers, illustration, itsnicethat, 2danimation, motionmood, motiongraphics, motion, matvoyce, lettering, football, womensfootball, typedesign, typography

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