# @startupcpg on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/Dd9EdRHFcEL
- **Gondola URL:** https://gondola.cc/posts/71284759-startupcpg-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/e66c09dc63.jpg
- **Posted:** 2026-10-01T13:57:45.000+00:00
- **Account Owner:** Startup CPG (@startupcpg) — https://gondola.cc/startupcpg

## Caption

Hot Brands of 2026: Disco Cow🪩🐄

Meet Disco Cow, one of Startup CPG founder Daniel Scharff’s favorite new entrants. They whip cottage cheese completely smooth and turn it into high-protein dips and spreads. We can’t think of a category going harder right now than cottage cheese. The main complaint we’re hearing? Buyers are having trouble keeping it in stock.

And the flavors are FUN: Queso, Lemon Basil, Original, and Daniel’s favorite, Chocolate, which is basically like a pudding. You can dip it, spread it, or just eat it straight from the tub.

This brand is EARLY - launched DTC just four months ago, self-distributing around Chicago, and already on shelves at Foxtrot and Agora Markets. And it’s racking up the accolades: a 2026 Startup CPG Shelfie Awards finalist, selected for the Midwest Dairy Accelerator, and already featured on ABC7 Chicago.

Fun fact: the name takes inspo from the ‘70s disco era, back when cottage cheese sales actually outranked yogurt. 🪩

Big congrats to founder Kate Colehour! Keep your eyes on Disco Cow🔥

#DiscoCow #StartupCPG #HotBrands #CPGCommunity

## Stats

- **Views:** 0
- **Likes:** 230
- **Shares:** 0
- **Comments:** 18

## Tags

hotbrands, startupcpg, discocow, cpgcommunity

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