# @deloittedigital on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=-XXPKwDXcZs
- **Gondola URL:** https://gondola.cc/posts/71294007-deloittedigital-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/2bb6f070d0.jpg
- **Posted:** 2026-10-05T21:30:14.000+00:00
- **Account Owner:** Deloitte Digital (@DeloitteDigital) — https://gondola.cc/DeloitteDigital

## Caption

Retail media networks often start with their own app and website. Dollar General did the exact opposite. CMO Tony Rogers breaks down their offsite-first playbook. 

Listen to the full episode of Marketing Beyond: https://youtu.be/Y9oruqbR3TI?si=e9U2QNuL24eOh7E5

#RetailMedia #MarketingStrategy #DollarGeneral #DeloitteDigital #Omnichannel #Ecommerce

## Stats

- **Views:** 190
- **Likes:** 0
- **Shares:** 0
- **Comments:** 0

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Deloitte Digital | @DeloitteDigital | https://gondola.cc/DeloitteDigital | Advertising Agency |

## Tags

dollargeneral, retailmedia, omnichannel, ecommerce, deloittedigital, marketingstrategy

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