# @wired on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DeNU_3dE7s6
- **Gondola URL:** https://gondola.cc/posts/71322474-wired-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/71da8cf5d1.jpg
- **Posted:** 2026-10-07T23:30:56.000+00:00
- **Account Owner:** WIRED (@wired) — https://gondola.cc/wired

## Caption

Last weekend, the clothing brand Cherrykitten published an Instagram post promoting T-shirts, crop tops, and sports bras with the slogan “I Am Jane Doe” emblazoned on the front. “ALL OF US ARE UNTIL NONE OF US ARE,” the company wrote in the caption, adding that it would donate 5 percent of the net sales proceeds to the National Organization for Women.

A reference to the “Cornell Seven” case, in which an anonymous woman accused seven Cornell University fraternity members of sexual assault, among other counts, #IAmJaneDoe started going viral last week. Many sexual assault survivors used the hashtag in solidarity with the alleged victim after trolls attempted to dox her on social media. (All seven of those accused have denied wrongdoing, and none have been charged with a crime.)

The message, while powerful, may have been ill-suited for appropriation by Cherrykitten, a brand perhaps best known for selling tank tops and crop tops with slogans like “Pls do not give me a cigarette no matter what I say” and “AI cannot generate tits like these.” The company received immediate backlash on social media for selling the shirts and eventually removed the post and issued an apology. But Cherrykitten is far from the only brand attempting to market apparel around the Cornell Seven case.

On Amazon, there are more than 6,000 results for “I Am Jane Doe” T-shirts; on platforms like Etsy and Redbubble, there are hundreds of sellers promoting such merch, including T-shirts, sweatshirts, hats, bracelets, mugs, and bumper stickers.

It’s not uncommon for Etsy vendors to sell items inspired by current events. Yet there are often ethical questions associated with commodifying social movements for a quick buck, and it can be difficult for consumers to vet the motives of those selling such products.

“If [people are] raising money to support survivors, that’s OK,” Simintha Esson, chief development officer for RAINN, the country’s largest anti-sexual-assault organization, tells WIRED. “But if it’s just exploiting Jane Doe’s name and case for profit, people are better off giving to an organization that is trying to make things better.”

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