# @gcu on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=NRAWAlAONM4
- **Gondola URL:** https://gondola.cc/posts/71325766-gcu-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/cb31063077.jpg
- **Posted:** 2026-10-05T16:34:59.000+00:00
- **Account Owner:** Grand Canyon U (@gcu) — https://gondola.cc/gcu

## Caption

Qualitative vs. quantitative research can help you answer different kinds of research questions. This video explains the key differences between qualitative and quantitative research and how each approach can support doctoral research.

You’ll learn how qualitative research uses interviews, focus groups, observations and other descriptive sources to explore meaning, experience and context. You’ll also see how quantitative research uses surveys, experiments and other structured methods to collect numerical data, test relationships and identify patterns.

Learn more about qualitative and quantitative research: https://www.gcu.edu/blog/doctoral-journey/qualitative-vs-quantitative-research-whats-difference

Learn about choosing a doctoral degree https://www.gcu.edu/resources/doctoral/choosing-a-doctoral-degree 

The video also explores the strengths and limitations of each approach, including qualitative data analysis, quantitative data analysis, sample size considerations and the importance of matching your methodology to your research question. Understanding these differences can help you approach your doctoral research with greater confidence.

Explore GCU’s doctoral programs to learn more about research opportunities and support throughout your doctoral journey.

#GCU #QualitativeResearch #QuantitativeResearch #DoctoralResearch #ResearchMethods

About Grand Canyon University

Founded in 1949, Grand Canyon University (GCU) is a private Christian university in Phoenix, Arizona offering undergraduate, graduate and doctoral degree programs through both its traditional campus and online degree platforms. 

Follow Grand Canyon University:
Facebook: https://www.facebook.com/GrandCanyonU/
Instagram: https://www.instagram.com/gcu/
X: https://twitter.com/gcu
LinkedIn: https://www.linkedin.com/school/grand-canyon-university/
TikTok: https://www.tiktok.com/@gcu49 

Find your purpose at GCU. Private. Christian. Affordable. Nonprofit. 

Approved and verified accurate by the Associate Vice President of GCU Marketing on Sept. 21, 2026. 

Grand Canyon University is accredited by the Higher Learning Commission (HLC), an institutional accreditation agency recognized by the U.S. Department of Education. Learn more at https://www.hlcommission.org. 26GCU0059

## Stats

- **Views:** 115
- **Likes:** 0
- **Shares:** 0
- **Comments:** 0

## Tags

doctoralresearch, quantitativeresearch, researchmethods, gcu, qualitativeresearch

---
Copyright (c) Gondola