# @suremagazine on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DeMJAFwhf95
- **Gondola URL:** https://gondola.cc/posts/71336492-suremagazine-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/63caf61d1c.jpg
- **Posted:** 2026-10-07T10:30:27.000+00:00
- **Account Owner:** Sure Magazine (@suremagazine) — https://gondola.cc/suremagazine

## Caption

KWAK HYUN JOO REWORKS THE RULES OF TAILORING

At the Gangnam Festival, Kwak Hyun Joo presented her Spring/Summer 2027 collection, Mirroring, on Dosan-daero in Seoul.

The collection draws on the image of the magic mirror from Snow White, bringing it into the context of artificial intelligence and the screens that increasingly shape contemporary life. The clothes are built around altered proportions and irregular construction. Oversized blazers, shifted shoulders, asymmetric shirts and wide trousers replace the neat lines of conventional tailoring. 

Pinstripes appear alongside floral prints and graphic patterns, while chiffon and chenille soften heavier suiting. Patchwork, draping and ruffles add further variation to the silhouettes. The palette remains restrained: khaki, navy, slate grey and burgundy, with brighter prints providing contrast.

FIFTY FIFTY members Chanelle Moon and Athena made their runway debuts for the house. Keena, Hana and Yewon attended from the front row, bringing an added focus to the show. DJ ASTER performed live on the street, setting the pace of the presentation.

Mirroring stays close to what Kwak Hyun Joo does best: taking recognisable tailoring and giving it a new proportion, a different rhythm and a distinctly Seoul perspective.

Brand: Kwak Hyun Joo kwakhyunjoo_collection 
Designer: Kwak Hyun Joo kwak1120 
Celeb: Fifty Fifty we_fiftyfifty 
About: Gangnam Festival 2026 heygangnam_festival 
Editor of article: Sure Korea surekorea 
ISSUE: October 2026 Sure Magazine suremagazine 

#KwakHyunJooCollection #SS27 #SureMagazine #KwakHyunJoo #FiftyFifty

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## Tags

fiftyfifty, ss27, kwakhyunjoo, suremagazine, kwakhyunjoocollection

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