# @hypebeast on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DeKRKFtDOyU
- **Gondola URL:** https://gondola.cc/posts/71338338-hypebeast-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/01324fe5ca.jpg
- **Posted:** 2026-10-06T16:58:51.000+00:00
- **Account Owner:** HYPEBEAST (@HYPEBEAST) — https://gondola.cc/HYPEBEAST

## Caption

martellofficial has welcomed Ghanaian visual artist princejyesi as its creative partner.

Marking a new chapter for the historic Cognac maison, the appointment sets out to build on its relationship with African artists through an ongoing creative dialogue.

The journey begins with a film shot at Château de Chanteloup, Martell’s estate in Cognac, where Gyasi brings his hyper-saturated visual language into the maison’s world.

Following this first expression, Gyasi will contribute to future films, cultural experiences, and maison initiatives.

Find out more on Hypebeast now. 

#Martell #PrinceGyasi

In partnership with Martell

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## Credits

No public credits are recorded here. This does not identify who made the post.

## Tags

princegyasi, martell

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