# @oneday.xyz on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DW9gf5Ksvv1
- **Gondola URL:** https://gondola.cc/posts/71399682-onedayxyz-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/b85aa4a457.jpg
- **Posted:** 2026-04-10T18:24:59.000+00:00
- **Account Owner:** OneDay (@oneday.xyz) — https://gondola.cc/oneday.xyz

## Caption

What happens when two legendary advertising creative directors team up with OneDay directors Bouha Kazmi and Samir Mallal to create an AI-powered Super Bowl–worthy spot?

Adrenaline Junkies has just been announced as a finalist in Luma’s AI Dream Brief competition. A high-octane ski resort spot directed by OneDay and created in collaboration with Hal Curtis and Chuck McBride, two of the most celebrated creative directors in advertising history. The film serves as the inaugural project from Arts & Intelligence, the newly launched AI division of Arts & Sciences.

Curtis and McBride set the creative benchmark for a generation and helped define the modern era of advertising through their work at Wieden+Kennedy and beyond, creating campaigns with leading film directors including David Fincher, Jonathan Glazer, Spike Jonze, Errol Morris, and Dougal Wilson. 

Set against a stark, snow-blanketed mountain expanse, the film follows a cast of thrill-seekers through an escalating cycle of crashes, wipeouts and the absurd determination to go again. It zeroes in on that split second where logic gives way to impulse, and the very human compulsion to return to the thing that just broke you.
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Client: @lumalabsai

Directors: @OneDay 

Creative Directors: Hal Curtis and @charlesbmcbride

Produced by Arts & Intelligence and OneDay

For Arts & Intelligence
Co-Founder/EP: @malward
Co-Founder/EP: Marc Marrie 
Co-Founder/EP: @blanders8

For OneDay
Co-Founder/EP: @samirmallal 
Co-Founder/EP: @bouhakazmi
AI Creative Director: @bouhakazmi
AI Creative Technologists: @bouhakazmi & @samirmallal 
Producer: @machaalfan 

Casting: @annakennedycasting

Editor: @jimwrigh.t

VFX: @analog_studio
 
Colour: @ethos_studio
Colourist: @beatricetremblay_
Producer: Jake Grom

Music: “Piano Sonata No.16 in C Major” by Mozart
Music: @goodearmusicsupervision
Composer: @dorandanoff
Music Supervisor: @mandrewkahn 
Sound Design & Mix: @jason_peacock
Foley Recording: @foley.stage
Foley Supervisor: Petr Kapeller
Foley Artist: Alena Kokrdová
Foley Artist: Zdeněk Dušek

Head of Audience & Strategy: @conradqh
Head of Growth: @madelainegups

#AdrenalineJunkies #aifilmmakimg #OneDay #luma #canneslions2026

## Stats

- **Views:** 7,164,448
- **Likes:** 14,855
- **Shares:** 0
- **Comments:** 125

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Luma AI | @Luma_ai | https://gondola.cc/Luma_ai | Client |
| Kody Kurth | @KodyKurth | https://gondola.cc/KodyKurth | Creative Director |

## Tags

aifilmmakimg, luma, oneday, adrenalinejunkies, canneslions2026

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