# @kallaway on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DNR3sZ5ALj_
- **Gondola URL:** https://gondola.cc/posts/71422861-kallaway-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/78b8bd2dba.jpg
- **Posted:** 2025-08-13T02:58:36.000+00:00
- **Account Owner:** Kallaway (@kallaway) — https://gondola.cc/kallaway

## Caption

This is what designing a home will look like in the future.

These are called Lifesize Floor Plans.

This company rents a giant warehouse and projects a 1:1 scale, lifesize floor plan so you can walkthrough your home before you build it.

Aptly, the Australian company that invented it is named Lifesize Plans.

In addition to the projected floor plan on the ground, the company brings in real furniture and even drywall to help simulate what the finished structure will look like.

In the future, with AI, their software will become more sophisticated and allow for real-time modular changes on the fly.

And that’s cool, but here’s why it’s even interesting...

The underlying business is a cash cow.

The Australian test concept store did $1.1M in revenue and all they had to pay for was warehouse rent, utilities, and a single operator.

They were running at ~90% gross margin.

They charge $1100 for an hour session and are sold out every day.

I think a home builder, real estate developer or construction company could bring this to the US and absolutely crush.

My favorite thing to do is find rabbit holes that cover the intersection of tech and business.

This one was tailor made for that!

#tech #realestate #interiordesign #interiordecor #homebuilder #technology #newtechnology #construction

## Stats

- **Views:** 660,459
- **Likes:** 7,640
- **Shares:** 0
- **Comments:** 53

## Tags

tech, homebuilder, interiordesign, interiordecor, construction, realestate, newtechnology, technology

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