# @behindthechair_com on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DeQLNjQDR_Q
- **Gondola URL:** https://gondola.cc/posts/71431749-behindthechair-com-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/34732b0967.jpg
- **Posted:** 2026-10-09T00:05:33.000+00:00
- **Account Owner:** behindthechair.com (@behindthechair_com) — https://gondola.cc/behindthechair_com

## Caption

A 126-year-old Parisian hair accessory shop is becoming an unlikely beauty tourism destination as travelers seek out an IRL lesson in one of this year’s biggest updo trends. 🇫🇷

Maison Caillau dates back to the 1900s, when it opened as a haute couture salon and hair ornament shop in Paris. The family business still operates today, specializing in French-made hair ornaments and accessories.

Now, social media is introducing the century-old shop to a new generation, but it’s the in-store experience that has really taken off. Visitors are lining up to be matched with a U-shaped French hair pin suited to their hair type and style, then have the team style their hair and teach them how to recreate the French twist themselves. 👏🌟

✍️ The timing makes sense: The French twist is having a 2026 resurgence, returning in a softer, more relaxed form often secured with this exact type of pin or comb.

But the lines outside Maison Caillau might say just as much about what clients want right now. The accessory is part of the draw, but so is learning how to actually use it. For stylists, it’s a good reminder that showing clients how to recreate a finish at home can be just as valuable as the service itself. 👀

#btceditorial #behindthechair

## Stats

- **Views:** 0
- **Likes:** 4,238
- **Shares:** 0
- **Comments:** 168

## Tags

btceditorial, behindthechair

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