# @nbcnewyork on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DeGF-u3O9Od
- **Gondola URL:** https://gondola.cc/posts/71445189-nbcnewyork-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/94c5597890.jpg
- **Posted:** 2026-10-05T02:06:11.000+00:00
- **Account Owner:** NBC New York (@nbcnewyork) — https://gondola.cc/nbcnewyork

## Caption

$60 for a loaf of bread?! 🍞💸

A new bakery in SoHo is going viral for its luxury rye sourdough — made with just three ingredients, but taking about two days to make.

The massive 3+ pound loaf can feed around 13–15 people, but if $60 is too much dough to drop on… dough 😭, you can grab half for $30 or a quarter for $15.

So be honest: would you pay $60 for a loaf of bread? 👀

📍RYE, 285 Lafayette Street

#NYC #NYCFood #Bread #Sourdough

## Stats

- **Views:** 22,660
- **Likes:** 288
- **Shares:** 0
- **Comments:** 68

## Tags

sourdough, nyc, bread, nycfood

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