# @allisonworldwide on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/Dd5L7OTh4zr
- **Gondola URL:** https://gondola.cc/posts/71525341-allisonworldwide-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/5a49fbe42c.jpg
- **Posted:** 2026-09-30T01:47:11.000+00:00
- **Account Owner:** Allison (@allisonworldwide) — https://gondola.cc/allisonworldwide

## Caption

How are answer engines influencing which brands we prefer?

As we look forward, Marcel Goldstein, our MD, GEO shares, “I once heard Brian Lamb, the founder of C-SPAN, talk about how much the world had changed since he began his career. He noted, ‘Only technology changes. People are the same.’

I believe that will hold true for Allison over the next 25 years. The biggest change will be technology. We’ll need to train and hire people who can bring together the art and science of communications. The art will remain essential in client relationships, but PR will be all science by then.”

Marcel explains, “Today, I advocate that every client should develop a PR plan for people and a PR plan for machines. In 25 years, each of us will have multiple machines working on our behalf, handling everything from shopping, and health and wellness, to travel. Those machines will evaluate information, make decisions, and act on our behalf.

As machine-to-machine communication becomes central to how information is understood, trusted, and acted upon, human audiences will no longer be the primary audience for PR.”

As we celebrate 25 years of #allisonworldwide , we’re shining a spotlight on the people who have shaped our journey and continue to drive what’s next. #seearoundcorners

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- **Likes:** 14
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## Tags

seearoundcorners, allisonworldwide

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