# @adweek on TikTok

- **Type:** Video
- **Original URL:** https://www.tiktok.com/@adweek/video/7688757770828434702
- **Gondola URL:** https://gondola.cc/posts/71527940-adweek-tiktok
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/da6923ee52.jpg
- **Posted:** 2026-09-23T15:47:12.000+00:00
- **Account Owner:** ADWEEK (@Adweek) — https://gondola.cc/Adweek

## Caption

@yobencohen has been on a mission to free @benandjerrys from The @Magnum Ice Cream Company, and now he's seeking your marketing skills! During his presentation at #Brandweek, Ben Cohen, the co-founder of #BenAndJerrys, set a brief for the audience to develop a campaign that dials up the pressure on Magnum even further. With an open format, entrants are invited to submit a concept that “best executes the idea on a guerrilla budget,” whether it’s a live stunt or a social campaign. The winner gets a trophy, bragging rights, and free Ben & Jerry's for life if the company regains its independence. Are you up for the challenge? #marketing #guerrilla #campaign 

## Stats

- **Views:** 26,300
- **Likes:** 2,208
- **Shares:** 154
- **Comments:** 55

## Tags

campaign, brandweek, guerrilla, marketing, benandjerrys

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