# @adweekmag on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=3LRZyxyelFE
- **Gondola URL:** https://gondola.cc/posts/71528968-adweekmag-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/fb9313e500.jpg
- **Posted:** 2026-10-10T18:56:08.000+00:00
- **Account Owner:** adweekmag (@adweekmag) — https://gondola.cc/adweekmag

## Caption

In case you missed the memo, #Chipotle is bringing margaritas back to select stores this month in an activation called #SummontheSpirits Tour 🍋‍🟩👻

The experience is inspired by social commentary, with the Chipotle team consistently seeing fans ask about the margarita on social. Chipotle answered its customers' requests with a Halloween-themed activation making stops in #Denver, #NYC, #Dallas, #LA, and #NewOrleans, before the Boorito offer returns later this month.

Tia Kemp, Manager of Social Content and Culture at Chipotle, gave us a tour of the NYC stop to share how the activation came about, what guests can experience, and all of the Easter Eggs throughout.

## Stats

- **Views:** 1,237
- **Likes:** 9
- **Shares:** 0
- **Comments:** 1

## Tags

dallas, nyc, neworleans, denver, la, summonthespirits, chipotle

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