# @hypewhip on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DeX28onmD-O
- **Gondola URL:** https://gondola.cc/posts/71531299-hypewhip-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/a10191b2a2.jpg
- **Posted:** 2026-10-11T23:39:11.000+00:00
- **Account Owner:** HYPEWHIP (@hypewhip) — https://gondola.cc/hypewhip

## Caption

🚨 Toyota is taking aim at Rolls-Royce and Bentley with its new Century ultra-luxury brand, positioned ABOVE Lexus!

Unveiled at the 2025 Japan Mobility Show, the stunning Century Coupe Concept represents Toyota’s ambition to compete at the highest level of automotive luxury.

Finished in a striking scarlet-orange paint, the concept features a distinctive fastback silhouette, split LED headlights, an intricate front grille, and the iconic Century phoenix emblem.

Despite its coupe styling, the concept features a unique three-seat configuration, passenger-side sliding doors, and fully reclining seating designed for chauffeur-driven comfort.

Toyota also wants the Century to deliver an engaging driving experience, combining traditional Japanese craftsmanship with modern grand touring design.

The Century nameplate dates back to 1967 and has long been associated with Japan’s most prestigious luxury vehicles, including the legendary V12-powered second-generation sedan.

Now established as a separate brand above Lexus, Century aims to bring that exclusivity and craftsmanship to a wider international audience.

Toyota has not yet confirmed the Coupe Concept’s powertrain, production date, or pricing, but its ambitions in the ultra-luxury segment are clear.

Could Toyota’s Century brand genuinely challenge the prestige of Rolls-Royce and Bentley?

What are your thoughts? 🤔💭

FOLLOW ➡️ hypewhip for more luxury cars, exclusive concepts, and automotive news! 🏎️🤝

#toyota #rollsroyce #bentley #luxurycars #cars

## Stats

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- **Likes:** 22,038
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- **Comments:** 222

## Tags

luxurycars, toyota, rollsroyce, bentley, cars

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