# @theonecoleman on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DePNUjcoBkP
- **Gondola URL:** https://gondola.cc/posts/71541721-theonecoleman-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/8ff51728e3.jpg
- **Posted:** 2026-10-08T15:01:42.000+00:00
- **Account Owner:** Theone Coleman (@theonecoleman) — https://gondola.cc/theonecoleman

## Caption

Confidence is a step. Where did it lead?

Someone finishes your programme feeling more confident. Good. That can matter in its own right, and if it was the goal you agreed, count it and say so.

Now say you’re funded to help people get their debt under control. You know they enjoyed the sessions. You know their confidence scores went up. That’s the bottom of the ladder. Debt under control is the top, and the rungs in between still have to be shown: opening the letters, agreeing a payment plan, keeping up the payments. Count confidence as debt under control, and the person whose letters are still unopened drops out of the report.

So report each rung under its own heading, with the evidence for that rung. If a heading is still empty, say so, and say when you’ll check it. A useful step deserves credit. It doesn’t need to borrow a result you haven’t shown.

On measuring the steps towards a final outcome: HM Treasury Magenta Book

Want to stay updated on what’s coming next? DM me your email.

#WhoBenefits #EvidenceMatters #SocialImpact

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## Tags

evidencematters, whobenefits, socialimpact

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