# @michael-girdley on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=G_NS1ID1kxE
- **Gondola URL:** https://gondola.cc/posts/71555316-michael-girdley-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/0d26674fc8.jpg
- **Posted:** 2026-10-10T14:00:29.000+00:00
- **Account Owner:** Michael Girdley (@michael-girdley) — https://gondola.cc/michael-girdley

## Caption

McDonald’s shifted heavily toward a franchise model, leaving independent operators responsible for running most of its restaurants and protecting their own margins. As food and operating costs increased, some menu prices climbed sharply, creating backlash from customers looking for affordable fast food. Corporate wanted to respond with a $5 value meal, but franchisees worried about the economics until Coca-Cola provided marketing support for the promotion. It shows the tension that can emerge when a franchise brand wants lower prices while individual restaurant owners still need to make money.

Watch the full video here: https://youtu.be/v8w6djdUt1U

#mcdonalds #fastfood #franchise #business #cocacola

## Stats

- **Views:** 36,845
- **Likes:** 593
- **Shares:** 0
- **Comments:** 34

## Tags

franchise, fastfood, business, cocacola, mcdonalds

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