# @mipmarkets on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DeOhRNKDDlp
- **Gondola URL:** https://gondola.cc/posts/71580304-mipmarkets-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/ae9bc11ab7.jpg
- **Posted:** 2026-10-08T08:37:39.000+00:00
- **Account Owner:** The World’s Entertainment Content Market (@mipmarkets) — https://gondola.cc/mipmarkets

## Caption

Where do the world's biggest family brands build their audience? 

We looked at DC Comics, Star Wars, LEGO, Barbie and Pokémon, and the data surprised us:
✨ 40.4M households watched DC content in one quarter
✨ Pokémon fans streamed 22 times on average
✨ 97% of YouTube brand exposure comes from fans and creators
✨ 3% or less of fans are on both YouTube and streaming

Swipe through for stats, then download our white paper with The Power of Platform for the full story, via the link in bio.➡️ 

Source: Digital i / Tubular Lab, Q2 2026.

📅 10-11 October 2026
📍 Palais des Festivals, Cannes
🌐Don’t miss out. Get your pass today at the link in bio. 

#MIPJunior #MIPCOM #KidsAndFamily #Streaming #YouTube #Pokemon #LEGO #StarWars #DCComics #Barbie

## Stats

- **Views:** 0
- **Likes:** 16
- **Shares:** 0
- **Comments:** 0

## Tags

kidsandfamily, dccomics, barbie, youtube, pokemon, starwars, lego, streaming, mipjunior, mipcom

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