# @square on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=P7yBofG7zpg
- **Gondola URL:** https://gondola.cc/posts/71581174-square-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/e52cd92874.jpg
- **Posted:** 2025-06-11T15:52:05.000+00:00
- **Account Owner:** Square (@square) — https://gondola.cc/square

## Caption

Pop-up shops, clever T-shirts, and made-up holidays — all in the name of keeping indie books alive.

In this episode of The Way Up, Guy Raz sits down with Pete Mulvihill, co-owner of San Francisco’s iconic Green Apple Books. While big-box retailers dominate the market, Pete and his team have kept their independent bookstore thriving for decades by thinking way outside the box. From airports to bakeries, Pete shares the creativity, strategy, and community focus that keeps the shelves stocked and the doors open.

Subscribe for the full series. New episodes dropping soon.

0:00 Meet Pete Mulvihill, co-owner of Green Apple Books
1:59 Pete’s journey to San Francisco
3:13 Becoming an accidental entrepreneur
3:47 Buying a bookstore as a first-time entrepreneur
4:56 Preserving and evolving a San Francisco institution
5:32 The importance of curated inventory
8:05 The business school analysis
10:36 How Square tech gives Green Apple Books an edge
11:56 In-store celebrity sightings
14:56 Tips for increasing bookstore revenue
17:50 How to use tech for pop-ups and partnerships
19:28 Reflecting on the past and future of Green Apple Books


#TheWayUp #GuyRaz #Square #GreenAppleBooks #IndependentBookstore #ShopLocal #SmallBusiness #Booksellers #SanFranciscoBusiness #IndieBookstoreLove

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At Square, we're so much more than the little white card reader. We help businesses of all sizes start, run, and grow every day.

Whether it's the food truck establishing a brick-and-mortar restaurant, the former sole proprietor adding her first employees, or the entrepreneur expanding from one location to ten, our solutions scale with our sellers. We all grow together.

## Stats

- **Views:** 69,542
- **Likes:** 140
- **Shares:** 0
- **Comments:** 8

## Tags

shoplocal, guyraz, indiebookstorelove, independentbookstore, smallbusiness, booksellers, thewayup, square, sanfranciscobusiness, greenapplebooks

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