# @square on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=89ldUNO6VMM
- **Gondola URL:** https://gondola.cc/posts/71581176-square-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/4359bad8a9.jpg
- **Posted:** 2025-06-04T15:51:59.000+00:00
- **Account Owner:** Square (@square) — https://gondola.cc/square

## Caption

Can a family farm turn into a full-blown theme park? The Valas made it happen.

In this episode of The Way Up, Guy Raz visits Vala’s Pumpkin Patch in Nebraska to meet Tim and Kelsey Vala — the father-daughter duo behind one of the country’s most beloved fall destinations. From a single patch of farmland to 50+ attractions, 25 restaurants, and 1,400 seasonal employees, Vala’s is redefining what a family business can be.

Subscribe for the full series. New episodes dropping soon.

0:00 Meet Tim & Kelsey Vala of Vala’s Pumpkin Patch
1:05 Starting a strawberry farm during a recession
2:29 The business case for pumpkins
5:51 Jan Vala joins the family business
6:30 Growing up on the Vala’s Nebraska farm
8:01 The genius behind a seasonal business model
10:49 Bringing the kids into the family business
11:51 Innovating the business through more offerings
14:16 Serving 20,000 people a day with Square
17:47 Becoming a fixture in the local community
20:19 The Vala’s Pumpkin Patch legacy

#TheWayUp #GuyRaz #Square #ValasPumpkinPatch #FamilyBusiness #FallFestival #Entrepreneurship #SmallBusiness #ThemeParkVibes

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At Square, we're so much more than the little white card reader. We help businesses of all sizes start, run, and grow every day.

Whether it's the food truck establishing a brick-and-mortar restaurant, the former sole proprietor adding her first employees, or the entrepreneur expanding from one location to ten, our solutions scale with our sellers. We all grow together.

## Stats

- **Views:** 43,501
- **Likes:** 129
- **Shares:** 0
- **Comments:** 2

## Tags

fallfestival, themeparkvibes, valaspumpkinpatch, guyraz, entrepreneurship, familybusiness, smallbusiness, thewayup, square

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