# @square on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=nAQWNmv7HRM
- **Gondola URL:** https://gondola.cc/posts/71581182-square-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/4508cb9629.jpg
- **Posted:** 2025-05-21T15:54:11.000+00:00
- **Account Owner:** Square (@square) — https://gondola.cc/square

## Caption

She opened a custom hat shop in Nashville… while eight months pregnant.

In this episode of The Way Up, Guy Raz sits down with Alex Samuels, founder of Rustler Hat Co., to talk about how a disappointing shopping experience turned into a thriving business rooted in storytelling, craft, and community.

Alex shares how she went from real estate deals to designing custom hats, balancing motherhood, managing explosive growth, and creating unforgettable experiences, one hat at a time.

Watch more episodes of The Way Up here: squ.re/thewayupplaylist

Subscribe for the full series. New episodes dropping soon.

0:00 Meet Alex Samuels, founder of Rustler Hat Co. 
1:33 The inspiration behind a DIY hat bar
2:54 Launching a retail business with no experience
4:15 Validating a retail business idea
5:21 Rustler Hat Co’s opening day
7:16 Managing inventory with Square
8:01 Juggling a new baby and a new business
9:57 Inside the Rustler Hat Co. experience
12:41 The importance of Nashville to Rustler’s success
14:01 Using Square for scaling and real-time feedback
15:50 What’s next for Alex and Rustler Hat Co.


#TheWayUp #GuyRaz #Square #Entrepreneurship #RustlerHatCo #CustomHats #SmallBusiness #Nashville

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At Square, we're so much more than the little white card reader. We help businesses of all sizes start, run, and grow every day.

Whether it's the food truck establishing a brick-and-mortar restaurant, the former sole proprietor adding her first employees, or the entrepreneur expanding from one location to ten, our solutions scale with our sellers. We all grow together.

## Stats

- **Views:** 30,945
- **Likes:** 108
- **Shares:** 0
- **Comments:** 7

## Tags

rustlerhatco, guyraz, nashville, entrepreneurship, customhats, smallbusiness, thewayup, square

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