# @poweredbysparks on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DeSJP9YOAQW
- **Gondola URL:** https://gondola.cc/posts/71602831-poweredbysparks-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/08eb7e8ba9.jpg
- **Posted:** 2026-10-09T18:24:26.000+00:00
- **Account Owner:** Sparks (@poweredbysparks) — https://gondola.cc/poweredbysparks

## Caption

New Case Study: Google I/O

For most of the year, the Shoreline Amphitheatre grounds are empty parking lots. In May, they hold @google I/O, where developers get a first look at the latest product announcements and work directly with the teams behind them.

Sparks organized the grounds around four product villages: AI, Android, Google Cloud, and Google Chrome. Each village had its own session structure, demos on its porches, and Q&A stations.

Most programs treat a site with no infrastructure as a problem to work around. But we turned a parking lot into a campus that held the full two-day program without sending a single guest off-site.

#GoogleIO #ExperientialMarketing #GoogleEvents #ExperientialMarketingAgency

## Stats

- **Views:** 897
- **Likes:** 49
- **Shares:** 0
- **Comments:** 1

## Tags

googleevents, googleio, experientialmarketingagency, experientialmarketing

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