# @raybnard on LinkedIn

- **Type:** Image
- **Original URL:** https://www.linkedin.com/posts/raybnard_sportsbiz-cashapp-athlos-activity-7401991118529204224-Zi1U
- **Gondola URL:** https://gondola.cc/posts/71604223-inraybnard-linkedin
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/32a2e80bc0.jpg
- **Posted:** 2025-12-03T14:30:04.976+00:00

## Caption

There's nothing I love more than a brand doing it RIGHT in women's sports. 🤑 

After Grand Slam Track athletes failed to receive payouts for competition appearances, Cash App moved fast.

Partnering with Grand Slam competitor ATHLOS, the all-women's pro track & field league founded by Alexis Ohanian, they changed the narrative:

 💸 Immediate prize payouts for athletes the moment results were confirmed

🥇 $250k bonus to any athlete that broke a world record at Athlos NYC

👟 Authentic storytelling with Nike athlete and Athlos star, Tara Davis-Woodhall

 🤝 A killer collab with Esther Wallace x Playa Society, who we already know is changing the game in women's sports merch (NEED this collab asap)

From addressing real pain points in the sport, to supporting a Black, female-founder, I felt the intentionality behind every step.

Money talks, and Cash App definitely did. 

#SportsBiz #CashApp #ATHLOS #Partnerships #TrackAndField #AlexisOhanian |  killed it, Brett Estrella! 🔥 | Olivia Witherite

📸 : Athlos, Tara, & Playa Society

✶ Follow for a recap of 2025's best partnerships + collabs each day of December.
 | 12 comments on LinkedIn

## Stats

- **Views:** 0
- **Likes:** 187
- **Shares:** 0
- **Comments:** 12

## Tags

cashapp, partnerships, athlos, trackandfield, sportsbiz, alexisohanian

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