# @mustbe_lys on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/CpEH9Fhp_5R
- **Gondola URL:** https://gondola.cc/posts/7163850-mustbe-lys-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/f9d5698a8e.jpg
- **Posted:** 2023-02-24T23:59:06.000+00:00
- **Account Owner:** Lysander Caceres (@mustbe_lys) — https://gondola.cc/mustbe_lys

## Caption

I finally redesigned a real-life soccer team!!! ⚽

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Deportivo Rose City (dvo_rose_city) is a grassroots, working-class soccer team based in the east side of Portland, OR that plays in the fourth-tier United Premier Soccer League (UPSL). 

At the start of this year, I was approached by the team to explore a crest redesign that represented Portland's Mexican-American community to an audience that struggled to associate the word "deportivo" with sports. The team also wanted a more sponsor-friendly crest that was in-line with traditional soccer branding.

To represent both Portland and the Mexican-American community, I combined elements of Portland's famous roses with Mexican folk art associated with celebrations such as Dia de los Muertos. During the second round of concepts, I was asked to include a reference to Portland's famous (but heavily copyrighted) White Stag sign.

During the creation of the crests, I collaborated with timberflynnconcepts to create kits that aligned with the Mexican folk art references of my crests.

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After being put on hold for a few months, this team rebrand is now live!

#sportslogos #sportsdesign #graphicdesign #logodesigner #soccer #soccercrest #logos #redesign #rebrand

## Stats

- **Views:** 0
- **Likes:** 97
- **Shares:** 0
- **Comments:** 15

## Tags

soccercrest, redesign, soccer, sportslogos, rebrand, logos, graphicdesign, sportsdesign, logodesigner

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