# @suremagazine on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DebWwCOhPgo
- **Gondola URL:** https://gondola.cc/posts/71644619-suremagazine-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/31c3f6fb93.jpg
- **Posted:** 2026-10-13T08:18:40.000+00:00
- **Account Owner:** Sure Magazine (@suremagazine) — https://gondola.cc/suremagazine

## Caption

TWICE’S DAHYUN LEADS STAR-STUDDED GUEST LIST AT SU:M37° ‘NEW SECRET ESSENCE’ LAUNCH

Premium South Korean skincare brand su:m37° has officially unveiled its revamped flagship line, the NEW Secret Essence, at an exclusive presentation held within Farez Hannam in Seoul. Centred around the theme BIO-BREATH™: SKIN TO LIFE, the exhibition showcased an upgraded formula boasting a 90% naturally fermented extract engineered to optimize respiratory vitality and clarity.

The rollout attracted high-profile figures from across the domestic entertainment industry. Leading the arrivals was Dahyun of the global K-pop group TWICE, who serves as corporate ambassador and captured intense media attention with a clean, elegant aesthetic.

Joining her on the photo wall were celebrated actors Lee Je-hoon and Hwang Min-hyun, alongside rising star Won Ji-an. These four celebrities highlighted a fresh intersection of bio-wellness science and modern beauty philosophy, marking a successful debut for the luxury cosmetic range.

Brand Ambassador: Dahyun @dahhyunnee @twicetagram 
Brand: SU:M37° @sum37_official
Celeb: Lee Je-hoon, Hwang Min-hyun, Won Ji-an
@optimushwang @leejehoon_official @wonjianolive 
Editor of article: Sure Korea @surekorea 
ISSUE: October 2026 Sure Magazine @suremagazine 

#Dahyun #LeeJeHoon #HwangMinHyun #WonJiAn #SureMagazine

## Stats

- **Views:** 3,003
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- **Comments:** 18

## Tags

dahyun, suremagazine, wonjian, hwangminhyun, leejehoon

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