# @theboardroom on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=YvYE4nE_-iw
- **Gondola URL:** https://gondola.cc/posts/71652994-theboardroom-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/58b4c9dc54.jpg
- **Posted:** 2026-10-12T15:00:11.000+00:00
- **Account Owner:** Boardroom (@boardroom) — https://gondola.cc/boardroom

## Caption

Keanu Reeves is best known for iconic roles in films like The Matrix and John Wick, but one of his biggest passions away from Hollywood has become a business of its own: ARCH Motorcycle.

In the latest episode of Boardroom Talks, Keanu and ARCH co-founder Gard Hollinger sit down with Rich Kleiman for a wide-ranging conversation about the unlikely partnership that became ARCH Motorcycle and ARCH Racing. The two founders trace their story back to 2005, when Keanu brought his Harley-Davidson to Gard’s custom motorcycle shop. What started as a one-off custom bike eventually became a motorcycle company, a racing team, a TV series, and a growing creative brand.

Keanu and Gard discuss building ARCH from the ground up, developing their own ARCH 120 LS engine, competing in the MotoAmerica Super Hooligan series, the business behind motorcycle racing, finding sponsors, building a community of owners, and why storytelling has always been central to what they’re creating.

Keanu also reflects on what excites him about ARCH, from the creative process and design to racing and the possibility of expanding ARCH into a broader lifestyle brand. He explains why making things has become such an important part of his life, even after decades of making movies.

Topics include:

00:02:14 — How Keanu and Gard First Met
00:08:31 — Keanu on Storytelling, Design & Making Things
00:10:09 — The Business Behind ARCH Racing
00:11:14 — Building the ARCH Motorcycle Community
00:18:01 — What Excites Keanu More Than Hollywood?
00:19:03 — Building a Racing Team From Scratch
00:23:14 — The Future of Motorcycling
00:24:38 — Physical Experiences in an AI World
00:21:07 — Keanu & Gard's Partnership
00:27:47 — ARCH as a Lifestyle & Design Brand
00:28:37 — Legacy, Creativity & What's Next

#KeanuReeves #TheMatrix #JohnWick #ArchMotorcycle #BoardroomTalks #Motorcycles #ArchRacing

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## Stats

- **Views:** 14,103
- **Likes:** 182
- **Shares:** 0
- **Comments:** 22

## Tags

motorcycles, johnwick, thematrix, archracing, archmotorcycle, keanureeves, boardroomtalks

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