# @businessinsider on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DduRKyVAOWn
- **Gondola URL:** https://gondola.cc/posts/71653512-businessinsider-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/b480e178b8.jpg
- **Posted:** 2026-09-25T20:00:50.000+00:00
- **Account Owner:** Business Insider (@BusinessInsider) — https://gondola.cc/BusinessInsider

## Caption

What happens when a brand fumbles a controversy publicly? 

Social media can turn a brand post into a viral conversation. 

Business Insider chief correspondent Lara O'Reilly examines this summer's brand controversies and how marketers are navigating a social media landscape where backlash can spread quickly.

Read more about what's behind the summer of brand scandals at the link in our bio.

#brand #scandals #brandstrategy #socialmedia #advertising

## Stats

- **Views:** 0
- **Likes:** 8,361
- **Shares:** 0
- **Comments:** 135

## Tags

brandstrategy, brand, scandals, socialmedia, advertising

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