# @businessinsider on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DdmU-8Wgaif
- **Gondola URL:** https://gondola.cc/posts/71653530-businessinsider-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/9d986b4f45.jpg
- **Posted:** 2026-09-22T18:00:15.000+00:00
- **Account Owner:** Business Insider (@BusinessInsider) — https://gondola.cc/BusinessInsider

## Caption

Going viral changed Je T'aime Patisserie almost overnight.

Owner and pastry chef Jatee Kearsley had $2,000 in her bank account and didn't know how she'd pay her employees. Then a video featuring her Bed-Stuy bakery went viral.

Demand for her croissants jumped, but so did the pressure of keeping up. Now, Kearsley says the experience helped her business, but she doesn't want to go viral again.

Read more about what happened after Je T'aime Patisserie went viral at the link in our bio.

#brooklyn #smallbusiness #bakery #viral

## Stats

- **Views:** 222,090
- **Likes:** 2,496
- **Shares:** 0
- **Comments:** 32

## Tags

bakery, brooklyn, viral, smallbusiness

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