# @businessinsider on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DdZnXjxlzlQ
- **Gondola URL:** https://gondola.cc/posts/71653553-businessinsider-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/a9cc0a7b9b.jpg
- **Posted:** 2026-09-17T19:30:14.000+00:00
- **Account Owner:** Business Insider (@BusinessInsider) — https://gondola.cc/BusinessInsider

## Caption

The stars of YouTube supergroup Good Good could hardly contain their enthusiasm as they unveiled an expansive partnership with one of golf's best-known names: Callaway.

"It's a dream of ours," one said, as another gushed it would be "super dope."

That was 2023, and the reveal — which Good Good called its "biggest announcement yet" — felt like a sign of golf's new era.

Three years later, Good Good's dream unraveled in nightmarish fashion over the course of two weeks. An ill-fated ad with Callaway caused the golf giant to cut ties and other key partnerships to evaporate.

Good Good's CEO went nuclear on Callaway in a series of early-morning posts. Days later, he was out, along with a newly installed president, who arrived just as the ad was published and didn't stick around to try to clean up the mess.

Read more about how a Callaway ad debacle cost Good Good its top two execs and a string of partners at the link in our bio.

Story by Lucia Moses

(Credit: Octavio Passos; Getty Images; Alyssa Powell/Business Insider)

#callaway #goodgood #advertising

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## Tags

goodgood, callaway, advertising

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