# @bathcityfc on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/Deeh3X2jva5
- **Gondola URL:** https://gondola.cc/posts/71674037-bathcityfc-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/197e72a65d.jpg
- **Posted:** 2026-10-14T13:49:39.000+00:00
- **Account Owner:** Bath City FC (@bathcityfc) — https://gondola.cc/bathcityfc

## Caption

𝐁𝐚𝐭𝐡 𝐂𝐢𝐭𝐲 𝐚𝐧𝐧𝐨𝐮𝐧𝐜𝐞 𝐭𝐡𝐢𝐫𝐝 𝐤𝐞𝐲 𝐚𝐩𝐩𝐨𝐢𝐧𝐭𝐦𝐞𝐧𝐭 𝐰𝐢𝐭𝐡 𝐩𝐥𝐚𝐲𝐞𝐫 𝐀𝐥𝐞𝐱 𝐅𝐢𝐬𝐡𝐞𝐫 𝐛𝐞𝐜𝐨𝐦𝐢𝐧𝐠 𝐇𝐞𝐚𝐝 𝐨𝐟 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭

Bath City are delighted to announce that player Alex Fisher has been appointed Head of Business Development. He will lead the club’s strategic partnerships across sponsorship, kit, merchandise and technology.

Andrew Stalbow, Executive Chair, Bath City Football Club, said: “When I first met Alex, he made it clear he wanted to help unlock Bath City’s potential. His interest in sports technology, AI and fan engagement, combined with his warmth, intelligence and knowledge of the game, makes him uniquely placed to lead our partnership strategy.

“Alex brings a rare breadth of experience: more than 470 professional appearances and 97 goals across 14 clubs, his work as a Venture Partner at the Players Fund, BBC radio commentary, and the PFA’s Football Business Management course.

“He’ll continue as part of the first-team squad as he steps into the role, giving both existing and new partners the chance to get even closer to the club as we work to realise our ambitions together.”

Fisher’s footballing career has seen him play for many clubs in the South West but he has also had spells in Europe before joining Bath City in 2024.

Speaking on his appointment, he said: “I’m thrilled to have this opportunity and motivated to play an important part in helping the club reach its potential, alongside Andrew, the board and the investor group. I’m excited to work with community and club partners who not only share our vision but can help shape it.”

Alex has recently undertaken two courses with the Professional Footballers Association (PFA) Business School to prepare him for life after playing.

Read more on bathcityfc.com

⚫⚪ #Romans

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