# @billboard on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=emkgRLOz1ZY
- **Gondola URL:** https://gondola.cc/posts/71698355-billboard-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/709ce98bf6.jpg
- **Posted:** 2026-10-09T14:00:20.000+00:00
- **Account Owner:** Billboard (@billboard) — https://gondola.cc/billboard

## Caption

In this Billboard Cover Interview Fuerza Regida’s JOP opens up about Street Mob Records and why he signs artists he wants to be “bigger than me.” In this Billboard Cover Interview, Fuerza Regida breaks down the business, the vision, and the “2032” mindset behind their stadium-level era. JOP talks about balancing being the frontman of one of música mexicana’s biggest groups while also running Street Mob as an executive and how he switches between “artist mode” and “CEO mode.” He explains how Street Mob grew from a small team into a real label structure, what he looks for when signing new talent, and how he discovers artists online. Plus, the group talks tour highlights, the concept behind their time-travel show, and what “2032” means to Fuerza Regida as they keep leveling up. 

00:00 Intro  
00:56 NYC’s Vessel + “2032 vibe”  
02:17 CEO mode vs artist mode  
03:31 Street Mob roster: writers to solo artists  
04:26 Building a real label structure (Gustavo López)  
05:55 What JOP learned owning a label  
07:51 “Hard work beats talent” + what he looks for  
08:22 “I want you bigger than me” message to artists  
10:44 Finding talent online (TikTok)  
12:19 Who JOP’s excited about right now  
13:54 Brief comment on ongoing court situation  
15:01 Building an empire + chasing bigger goals  
16:20 Time-travel tour concept + “2032”  
17:10 Michael Jackson inspiration  
18:02 Stadium tour: clubs → arenas → stadiums  
19:48 Why the tuba in stadiums matters  
21:33 Expansia + experimenting vs OG sound  
22:02 Favorite tour cities & biggest moments  
23:47 Dream collaborations (BTS?)  
24:30 Why “2032” + future sound tease  
26:02 Closing message: “Fuerza Regida is in the future”

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#FuerzaRegida #StreetMobRecords #JesusOritzPaz #JOP #BillboardCover #BillboardCoverInterview 

Fuerza Regida Talk Street Mob Records, A&R & Their Stadium Tour | Billboard Cover Interview

Billboard
https://youtube.com/billboard

## Stats

- **Views:** 42,893
- **Likes:** 526
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- **Comments:** 46

## Tags

jop, fuerzaregida, jesusoritzpaz, billboardcoverinterview, streetmobrecords, billboardcover

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