# @itsnicethat on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/Del9IH3F-CU
- **Gondola URL:** https://gondola.cc/posts/71718834-itsnicethat-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/caf145a787.jpg
- **Posted:** 2026-10-17T11:03:36.000+00:00
- **Account Owner:** It's Nice That (@itsnicethat) — https://gondola.cc/itsnicethat

## Caption

How LoveAndMoney.Agency designed the identity and tiny typeface for Tame Impala’s synthesiser brand, Orchid. 

Telepathic.Instruments don’t just make musical hardware and synthesisers, they make idea machines. Co-founded by TameImpala’s Kevin Parker, the company’s biggest product to date is the Orchid, an easy to play mini synth, invented by Kevin over a decade ago as a personal songwriting tool, which features a proprietary chord logic system that separates chord type, voicing and root note into a tactile matrix. It’s beautifully designed – retro-futuristic, looking somewhere between a toy and something from our chunky analogue childhoods, even some of the Orchids are transparent, reminiscent of the iconic clear GameBoys. It’s a small piece of kit that’s capable of celestial sounds, so when this Pandora’s Box of musical potential needed a branding that felt like an extension of its beautiful simplicity, Telepathic Instruments went with design consultancy Love And Money. #ItsNiceThat

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## Credits

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## Tags

itsnicethat

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