# @itsnicethat on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DeWgW55lyzc
- **Gondola URL:** https://gondola.cc/posts/71718850-itsnicethat-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/06cbc19c40.jpg
- **Posted:** 2026-10-11T11:03:02.000+00:00
- **Account Owner:** It's Nice That (@itsnicethat) — https://gondola.cc/itsnicethat

## Caption

Horah.Inc lets its love for Pokémon and typography soar in identities for spiced rum, trading cards and book design

Horah Inc is a multidisciplinary creative studio working across art direction, graphic design, 2D and 3D motion – from the organic and hands-on to the digital, experimentation is in the studio’s creative blood. Vintage aesthetics are a recurring influence through its graphic design work, prioritising the feeling of movement and a warmth of retro aesthetics – just take a look to its work for Mirchi, a British spiced rum brand. The inspiration behind the project came from the drink itself, warm, spicy, classical – utilising the language of bold shapes and colours inspired by the ingredients, Horah Inc intelligently puts the character of the rum at the heart of the brand through block-like printing, letting the drink spring free from the bottle along with its aroma through quaint pictograms. #ItsNiceThat

## Stats

- **Views:** 0
- **Likes:** 975
- **Shares:** 0
- **Comments:** 3

## Credits

No public credits are recorded here. This does not identify who made the post.

## Tags

itsnicethat

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