# @sportscardsnonsense on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=w7Ho02W9keo
- **Gondola URL:** https://gondola.cc/posts/71745545-sportscardsnonsense-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/b83a6adea5.jpg
- **Posted:** 2026-08-01T18:33:51.000+00:00
- **Account Owner:** Sports Cards Nonsense (@sportscardsnonsense) — https://gondola.cc/sportscardsnonsense

## Caption

Michael Rubin joins Sports Cards Nonsense for an extensive conversation about Fanatics Collectibles, Topps, the future of sports cards, rising card prices, breakers, hobby shops, global expansion and the changing collector experience.

Recorded at The National, this interview examines Fanatics’ claim that it may have multiplied the size of the hobby, the company’s plans to grow collecting internationally, the success of its London store, and how athletes such as Lewis Hamilton, Tom Brady and LeBron James are helping introduce sports fans to trading cards.

Rubin also responds directly to major collector concerns: Are sports cards becoming too expensive? Is too much product being made? How does Fanatics determine allocations? Are breakers helping or hurting collecting? Can independent hobby shops compete with larger stores? And is the current sports-card market sustainable?

The conversation also covers Fanatics Fest, Topps’ direct hobby-shop accounts, entry-level versus premium-product pricing, sports-card supply and demand, celebrity collectors, non-sports cards, FIFA and the global future of the hobby.

CHAPTERS
00:00 Michael Rubin interview highlights
00:00 Full introduction
00:00 Fanatics Fest versus The National
00:00 Fanatics’ growth in sports cards
00:00 Global expansion and the London store
00:00 Lewis Hamilton and celebrity collectors
00:00 How Fanatics measures success
00:00 Fanatics’ celebrity-authenticity rule
00:00 Is the sports-card boom sustainable?
00:00 Breakers versus hobby shops
00:00 Card-shop pricing and allocations
00:00 Why sports-card prices rise
00:00 Topps direct accounts and distribution
00:00 Is Fanatics making too much product?
00:00 What Fanatics still needs to fix
00:00 “Big sucks. We want to be beloved.”

What was Rubin’s strongest answer? What question still needs a better answer? Leave your reaction in the comments.

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#MichaelJordan #UpperDeck #SportsCards

#SportsCards #MichaelRubin #Fanatics #Topps #TheNational #CardCollecting

## Stats

- **Views:** 3,914
- **Likes:** 86
- **Shares:** 0
- **Comments:** 59

## Tags

topps, sportscards, upperdeck, thenational, cardcollecting, michaeljordan, fanatics, michaelrubin

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