# @sportscardsnonsense on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=yRTw1FFhe-M
- **Gondola URL:** https://gondola.cc/posts/71745559-sportscardsnonsense-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/cf55be061b.jpg
- **Posted:** 2026-07-31T20:25:38.000+00:00
- **Account Owner:** Sports Cards Nonsense (@sportscardsnonsense) — https://gondola.cc/sportscardsnonsense

## Caption

Upper Deck President Jason Masherah joins Mike and Doug Plagens at the 2026 National Sports Collectors Convention to discuss Michael Jordan’s future with Upper Deck, the state of the sports-card market and the rapid rise of hockey cards.

Masherah explains how Upper Deck developed its new Michael Jordan Legacy Partnership, why Jordan signed 23 factory-sealed packs of 1986–87 Fleer Basketball and how the company works to protect the scarcity and authenticity of Jordan’s autographs.

The conversation also covers the iconic 1989 Upper Deck Ken Griffey Jr. rookie card, NHL Debut Game Jersey cards, Young Guns, game-used memorabilia, rising wax prices and why hockey may be entering one of its biggest collecting eras ever.

Topics include:

• Michael Jordan’s expanded relationship with Upper Deck
• The 23 signed 1986–87 Fleer Basketball packs
• Protecting the Michael Jordan autograph market
• The current sports-card and collectibles boom
• Whether the hobby is becoming overheated
• The legacy of the Ken Griffey Jr. Upper Deck rookie card
• NHL Debut Game Jersey cards
• The value of game-used memorabilia and provenance
• Why hockey cards remain comparatively accessible
• Young Guns, Future Watch and Upper Deck’s legacy brands
• Managing production when rookie demand explodes

What is the most important Upper Deck card ever made: the 1989 Ken Griffey Jr. rookie, a Michael Jordan autograph or an iconic Young Guns rookie?

CHAPTERS

00:00 Jason Masherah and Doug Plagens join the show
01:09 The National in 1993 versus today
03:03 Why young collectors matter to the hobby
04:52 Is the sports-card market becoming overheated?
07:07 Michael Jordan’s Upper Deck legacy
09:31 Protecting the Jordan autograph market
11:20 The signed 1986–87 Fleer packs
13:19 The meaning behind pack No. 12
14:02 The signed Fleer box auction and charity
15:24 The iconic Ken Griffey Jr. rookie card
17:27 Upper Deck’s NHL Debut Game Jersey program
20:35 Why hockey has the best patches
23:20 Game-used memorabilia and provenance
25:28 Why hockey cards are surging
27:55 Can Upper Deck keep hockey products affordable?
30:52 Predicting demand for NHL rookie cards
33:20 Young Guns and Upper Deck’s legacy brands
36:14 Closing and the Upper Deck headquarters invitation

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#MichaelJordan #UpperDeck #SportsCards

## Stats

- **Views:** 1,782
- **Likes:** 45
- **Shares:** 0
- **Comments:** 7

## Credits

No public credits are recorded here. This does not identify who made the post.

## Tags

sportscards, upperdeck, michaeljordan

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