# @udemy on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=4KFqsVvhP_I
- **Gondola URL:** https://gondola.cc/posts/72077786-udemy-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/a2835da61f.jpg
- **Posted:** 2024-01-31T10:00:03.000+00:00
- **Account Owner:** Udemy (@udemy) — https://gondola.cc/udemy

## Caption

Can you turn lead into gold… at work? In this unforgettable episode of Leading Up, ad legend and behavioral psychology expert Rory Sutherland shares his mind-bending approach to solving business problems using the principles of perception, psychology, and recontextualization. 🧠

From the hidden genius of the Uber map to why most strategy fails, Rory challenges conventional wisdom and proves that reframing—not resources—is often the missing ingredient.

Timestamps
00:00 – Intro to Rory Sutherland & “Alchemy”
01:00 – Why we miss magical ideas in business
03:00 – Looking through the other end of the telescope
05:00 – Uber map & the magic of reducing uncertainty
07:00 – Reframing: the pilot, the bus, and perception
09:00 – Turning weaknesses into strengths
11:00 – The “law of one context” & solving impossible problems
13:00 – Why most innovation is stifled by pseudo-science
15:00 – The power of anecdote and human stories
17:00 – Flexible work & value exchange: a missed opportunity?
20:00 – Explore vs. exploit: the beehive model of innovation
23:00 – Why blind efficiency can be a trap
26:00 – Optimizing for the whole vs. the parts
29:00 – The problem with averages in business decisions
31:00 – Curiosity as the ultimate leadership skill

🔗 Resources
📌 Featured in this video: Season 5, Episode 4 — “Solve Problems by Turning Lead into Gold”
Explore more episodes of the Leading Up podcast:
https://business.udemy.com/resources/leading-up-podcast/
📘 Learn more about Udemy Business: https://bit.ly/udemy-business-podcast
🎓 Explore Leadership Courses: https://www.udemy.com/topic/leadership/

💬 What’s a business “problem” you could reframe today? Share it in the comments.

#RorySutherland #LeadershipThinking #CreativeProblemSolving #BehavioralScience #AlchemyBook #LeadingUpPodcast #UdemyBusiness

## Stats

- **Views:** 1,404
- **Likes:** 16
- **Shares:** 0
- **Comments:** 3

## Tags

udemybusiness, rorysutherland, creativeproblemsolving, behavioralscience, leadinguppodcast, leadershipthinking, alchemybook

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