# @boardroom on TikTok

- **Type:** Video
- **Original URL:** https://www.tiktok.com/@boardroom/video/7654601298309893389
- **Gondola URL:** https://gondola.cc/posts/72491272-boardroom-tiktok
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/628e5c2e5d.jpg
- **Posted:** 2026-06-23T14:43:01.000+00:00
- **Account Owner:** Boardroom (@boardroom) — https://gondola.cc/boardroom

## Caption

Authenticity isn't a buzzword — it's a business strategy. At Game Plan 2025, SMAC Entertainment President Constance Schwartz-Morini broke down why authenticity remains the foundation of successful collaborations — and why audiences can tell the difference between a true fit and a forced one. Join CNBC Sport and Boardroom Thursday, July 16 for #GamePlan26 at Fanatics Fest in New York City for an incredible afternoon shaping the future of sports and entertainment. (🎥: @cnbc Events) #gameplan #2026 #partnerships #authenticity

## Stats

- **Views:** 591
- **Likes:** 19
- **Shares:** 0
- **Comments:** 0

## Tags

partnerships, gameplan, authenticity, gameplan26, 2026

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