# @guyhepner on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DLNg3yORRV8
- **Gondola URL:** https://gondola.cc/posts/72629082-guyhepner-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/c0b0732532.jpg
- **Posted:** 2025-06-22T17:17:44.000+00:00
- **Account Owner:** Guy Hepner (@guyhepner) — https://gondola.cc/guyhepner

## Caption

In 1964, Andy Warhol photographed Henri Dauman for *LIFE* magazine at the now-iconic “The American Supermarket” exhibition at the Bianchini Gallery in New York City.

As *LIFE* (Nov 20, 1964) reported:

> “The lady shoppers would have good reason to cluck over the high cost of living—\$27 for Swiss cheese, \$144 a dozen for eggs, and pork loins at \$49. None of it edible, of course. This wasn’t a grocery store, but a fully staged pop art installation.”

Gallery owner Paul Bianchini transformed his Upper East Side space into a working supermarket, complete with stocked shelves and shopping baskets—only everything was art. From Warhol’s \$1,500 painting of a Campbell’s soup can to signed, soup-filled cans sold for \$6 apiece, the exhibit blurred the line between commerce and culture. Warhol stood among his Brillo box sculptures, peering out from behind the \$350 screen-printed crates.

Robert Watts contributed fruit and vegetable sculptures displayed like fresh produce, while Billy Apple offered a \$500 bronze slice of watermelon and a \$450 painting of an apple marked “A Apple.”

In just two weeks, 3,000 visitors passed through the show. Sales totaled \$5,000—with receipts taken on a grocer’s pad—but no, there were no deliveries or trading stamps.

\#AndyWarhol #PopArt #1964 #AmericanSupermarket #RobertWatts #BillyApple #HenriDauman #BianchiniGallery #WarholArt #BrilloBox #CampbellsSoup #ModernArt #SilkscreenArt

## Stats

- **Views:** 0
- **Likes:** 747
- **Shares:** 0
- **Comments:** 3

## Tags

popart, billyapple, bianchinigallery, andywarhol, robertwatts, brillobox, americansupermarket, 1964, henridauman, warholart, campbellssoup, silkscreenart, modernart

---
Copyright (c) Gondola