# @adweekmag on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=T80XNkRrptM
- **Gondola URL:** https://gondola.cc/posts/7264448-adweekmag-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/6e3d52739f.jpg
- **Posted:** 2023-06-14T12:45:02.000+00:00
- **Account Owner:** adweekmag (@adweekmag) — https://gondola.cc/adweekmag

## Caption

Last month at Adweek’s Social Media Week event, we caught up with creators and brand executives to discuss the elements of a successful partnership.

When it comes to a successful brand partnership with creators, everyone agreed that authenticity is key.

“You have to just be cool,” said actor and creator Boman Martinez-Reid.

“You need to understand what the creator’s audience and community is like,” added fellow creator Youssef Hasweh.

For more advice and examples of successful partnerships, watch the video above.

#creators #creativity #socialmediaweek
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Check out the original article here!
https://www.adweek.com/creativity/advice-for-brands-working-with-creators-from-creators/

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## Stats

- **Views:** 79
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## Tags

creativity, socialmediaweek, creators

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