# @raechristine___ on TikTok

- **Type:** Video
- **Original URL:** https://www.tiktok.com/@raechristine___/video/7311922101751909675
- **Gondola URL:** https://gondola.cc/posts/73175304-raechristine-tiktok
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/be827f61df.jpg
- **Posted:** 2023-12-13T03:52:18.000+00:00
- **Account Owner:** Rae Christine (@raechristine__) — https://gondola.cc/raechristine__

## Caption

Ever wondered how Olivia Pope would respond to a scandal? Well that’s basically what I do for a living working in crisis comms. From my POV Zara’s blunder was 100% avoidable and their response lacks authenticity. According to Merriam-Webster the word of 2023 is “Authentic” and in today’s world, consumers are holding brands to a higher standard than ever before and the ones who fail to rise to the occasion are feeling it in their bottom line. #zara #marketingtips #publicrelations #crisiscommunication #prstrategy 

## Stats

- **Views:** 1,672
- **Likes:** 38
- **Shares:** 0
- **Comments:** 4

## Tags

crisiscommunication, marketingtips, zara, prstrategy, publicrelations

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