# @businessinsider on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=cF9rRr-tLi4
- **Gondola URL:** https://gondola.cc/posts/73227413-businessinsider-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/d414e5271e.jpg
- **Posted:** 2022-01-30T16:00:28.000+00:00
- **Account Owner:** Business Insider (@BusinessInsider) — https://gondola.cc/BusinessInsider

## Caption

Saffron can cost $3,000 a kilogram, making it the most expensive spice in the world. In Kashmir, growing saffron has been a part of the cultural identity for millennia. But what was once a booming crop for this region, has become a risk. Drought, floods, political conflict, fake saffron in the market, and a faltering government mission to help have left farmers struggling. The newest generations of farmers make a fraction of what their grandparents did off saffron. Many farmers now face a tough question: Do they continue farming the valuable spice? We go to the Indian-administered part of Kashmir to find out what caused this saffron crisis.

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Why Fake Saffron Trafficking Is Destroying The 'Red Gold' Industry | Big Business

## Stats

- **Views:** 960,479
- **Likes:** 13,899
- **Shares:** 0
- **Comments:** 964

## Credits

No public credits are recorded here. This does not identify who made the post.

## Tags

redgold, saffron, bigbusiness, businessinsider

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