# @puckdotnews on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DJqHDs8tSyg
- **Gondola URL:** https://gondola.cc/posts/73246839-puckdotnews-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/7a041e1e66.jpg
- **Posted:** 2025-05-15T02:47:14.000+00:00
- **Account Owner:** Puck (@puckdotnews) — https://gondola.cc/puckdotnews

## Caption

While other brands chase venture capital and fetishize hypergrowth, Alyssa Wasko’s upscale momswear brand, Donni—a staple at pricey preschool drop-offs in West Hollywood and Park Slope—is taking the slow and steady approach. ⁠
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Wasko’s L.A.-based team is tiny, with less than 15 employees, even though demand for their relaxed silhouettes has skyrocketed. According to Lyst tracking data, the brand saw 470 percent year-over-year growth, with a 79 percent jump in the past three months alone. Meanwhile, YipitData puts their revenue between $10 million to $20 million, without a single outside investor on the cap table and none on the immediate horizon. ⁠
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“Whether Wasko is brave, naive, or simply chasing a different definition of success, there’s no doubt that her approach is unique among her peers—even if the clothes themselves are essentially high-quality replicas of more expensive brands,” Puck’s retail expert, Sarah Shapiro, writes.⁠
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Read Sarah’s full dispatch on Donni, at the link in bio.⁠
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Photo courtesy of Alyssa Wasko⁠
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#Fashion #Donni #AlyssaWasko #Retail

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## Credits

No public credits are recorded here. This does not identify who made the post.

## Tags

fashion, donni, alyssawasko, retail

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