# @puckdotnews on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DIRxrT8vbr_
- **Gondola URL:** https://gondola.cc/posts/73247105-puckdotnews-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/70ededca2b.jpg
- **Posted:** 2025-04-10T19:27:11.000+00:00
- **Account Owner:** Puck (@puckdotnews) — https://gondola.cc/puckdotnews

## Caption

Urban Outfitters’ newest experiment, Reclectic, is a secondhand/outlet concept selling fits from only its portfolio companies, from Anthropologie to Free People.⁠
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“The decision to model shopping at Reclectic as a sort of treasure hunt emerged from careful observation of what drives both social sharing, on platforms like TikTok, and purchasing behavior across their portfolio of brands,” Puck’s Sarah Shapiro explains.⁠
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“By studying which price points drive conversion, and analyzing what [portfolio brand] Nuuly customers are willing to pay to rent second-life garments, Urban has created something genuinely new… and distinctly Gen Z shopping. While other retailers treat excess inventory as a liability, Urban recognized it as their next hit, simultaneously solving a business problem and creating a new stand-alone concept.”⁠
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Read Sarah’s deep dive on Reclectic, at the link in bio.⁠
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Photo: Matt Stone/MediaNews Group/Boston Herald/Getty Images⁠
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#UrbanOutfitters #Reclectic #Retail #Fashion #Shopping

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## Tags

shopping, retail, fashion, reclectic, urbanoutfitters

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