# @puckdotnews on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DHpFAKVy-6O
- **Gondola URL:** https://gondola.cc/posts/73247284-puckdotnews-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/ebdee7fd32.jpg
- **Posted:** 2025-03-26T00:07:16.000+00:00
- **Account Owner:** Puck (@puckdotnews) — https://gondola.cc/puckdotnews

## Caption

Late Friday, Skims announced that it was acquiring Skkn By Kim, the beauty line that Kim Kardashian created in 2022 with Coty.⁠
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“I’ve heard that the relationship between Kim’s team and Coty soured long ago, in part because Kim paid so little attention to the beauty line, especially after Skims became a unicorn,” Puck’s Rachel Strugatz reports. ⁠
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“The hardest part of creating a successful beauty line is the marketing and communications piece, which is where Skims excels. I’ve actually wondered why they haven’t been doing Kim’s beauty all along,” Rachel continues. ⁠
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“Whatever this new beauty line will look like, it can more or less be ‘Skims-branded’ beauty—think Skkn By Skims or SkimsSkkn.”⁠
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At the link in bio, Rachel reveals the numbers behind the deal.⁠
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Photo courtesy of Skkn⁠
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#KimKardashian #Skims #Skkn #Beauty

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## Credits

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## Tags

skkn, skims, beauty, kimkardashian

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