# @adela__hussain on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/Cqp8tM8IHPh
- **Gondola URL:** https://gondola.cc/posts/7334902-adela-hussain-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/82a10089ac.jpg
- **Posted:** 2023-04-05T13:03:21.000+00:00
- **Account Owner:** ADELA | Media & Business Consultant (@adela__hussain) — https://gondola.cc/adela__hussain

## Caption

I'm trying to exercise more outdoors so this morning I went for a 5k run on Hampstead Heath. 

I made so many excuses before leaving about why I shouldn't run but I recognised that I was in the discomfort zone.

The zone when your inner critic is at its highest. 

The zone when you just procrastinate and make up a million excuses about why you shouldn't do *that* thing.

The trick is to stay in that zone for as short as time as possible by starting the thing. 

I see it with people I coach on pitching to the media. Hitting send on a pitch is the hardest thing. That's why I bring journalists to my clients inside a monthly media roundtable and challenge them to follow up with the journalists within 12 hours. 

It works! 100 % of my clients have featured in the media at least once in 16 weeks. 

Some have even landed 3 or 4 features.

So whatever you're aiming to do shorten that discomfort zone!

PS - if you'd like to become a thought leader in your industry and featured in respected media, DM me. I'm opening 5 slots for ambitious, liberal, thought leaders to join us this month. And if you're procrastinating remember shorten the time in that zone and just start!

#prforsmallbusiness
#pr101 #prtips #smallbizadvice #discoverunder4k #discomfortzone #caffeinateandconquer

## Stats

- **Views:** 0
- **Likes:** 25
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- **Comments:** 9

## Tags

discomfortzone, pr101, discoverunder4k, smallbizadvice, prtips, prforsmallbusiness, caffeinateandconquer

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