# @salesforce on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=FBwGcOEpzSs
- **Gondola URL:** https://gondola.cc/posts/73411762-salesforce-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/1c2a982501.jpg
- **Posted:** 2022-11-30T17:00:03.000+00:00
- **Account Owner:** Salesforce (@salesforce) — https://gondola.cc/salesforce

## Caption

The automotive industry is in the midst of a historical digital transformation. Today's vehicles are computers on wheels and customers who used to shop exclusively in the showroom can complete transactions online. Tune in to hear Harald Krüger, the former chairman and CEO of BMW and Jessica Geutner, Vice President of Strategic Customers at Salesforce discuss what companies need to do to navigate this uncertain terrain while balancing profitability with research and development as well as environmental initiatives.

#Salesforce #BlazingTrails

00:00 Intro
01:06 State of the automotive industry right now
03:03 The changing relationship between consumers and car companies
04:10 The impact on the go-to-market strategy for auto companies
06:14 How Salesforce is thinking about the customer journey at all touch points
10:09 What EVs are going to do to the customer relationship and expectation
11:54 Automotive Cloud learnings and use cases
15:53 The growth mindset and techniques for leadership in running a big organization
17:33 Closing

Watch more and learn more on Salesforce+: https://www.salesforce.com/plus

Subscribe to Salesforce: http://bit.ly/SalesforceSubscribe

Learn more about Salesforce: 
Website: https://www.salesforce.com
Facebook: https://www.facebook.com/salesforce
Twitter: https://www.twitter.com/salesforce
Instagram: https://www.instagram.com/salesforce
LinkedIn: https://www.linkedin.com/company/salesforce

About Salesforce: Salesforce is a customer relationship management solution that brings companies and customers together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.

## Stats

- **Views:** 135,062
- **Likes:** 88
- **Shares:** 0
- **Comments:** 5

## Tags

salesforce, blazingtrails

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